Education For Nature | Wordmark update

My role: Graphic Designer | Partner: SparkDesign

Project goal:

Design a wordmark for the World Wildlife Foundation's fellowship program, Education for Nature (EFN). The client's issue with the old logo was that it was too hard to read at a small size, it did not use EFN colors, and overall didn't feel representative of EFN. As the designer my goal was to create a timeless logo that: doesn't use a trendy font, to use 1 PMS color, possibly incorporate icons that are representative of Latin America, and to be able to pair with the WWF panda logo.

My approach and result:

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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